These
qualities have in turn made the brand successful, and
distinguished it as the preferred mineral water on the
Ghanaian market.
Objectives
- It’s
our aim to:
1. Ensure
that consumers will embrace this exciting change and
will continue to patronize Voltic Natural Mineral water.
2. Show
that although the brand has been on the market for more
than a decade (ten year), it is still in tune with modern
day consumer and his/her needs and preferences.
3. Encourage
trial by new consumers and delight the existing customer
by the new trendy look.
4. Improve
the brand image and face the competition with more might.
The
New Look
The
new label is a progression of the old one and is in
line with the level Voltic, as a brand has attained
right now. Along with our new label is our new tag line
– Voltic, Naturally. Naturally here is obviously
a deviation from the current and popular tag line “Don’t
Say Water, Say Voltic”, which has no doubt made
its mark on the Ghanaian market.
Recommended
Retail Price & Availability
The
new look is available nationwide from our usual Voltic
vendors – Supermarkets, Kioks, Hotels, Filling
Station Marts etc. The recommended retail price for
Voltic Natural Mineral Water remains the same.
Commenting
on the launch of the new look, Voltic Sales & Distribution
manager Mr. Ben Simpson said “the success of Voltic
lies purely in the fact that it is Natural Mineral Water,
which is totally different from the filtered/purified
mineral bottled water on the Ghanaian market”.
“Voltic is obviously the Natural Mineral Water
of choice for the majority of consumers when they need
to quench their thirst”, he added. |
