Accra, 01/02/2010

Background

Voltic Natural Mineral Water is Ghana’s flagship in the mineral water category and commands more than 75% market share. The company is committed to quality and excellence. It has remained steadfast to this by providing world-class products known for their pure natural freshness.

Voltic aims to entrench its market leadership by constantly enhancing the attributes of its products through continuous investment and innovation in manufacturing and marketing strategies.

Why The New Look

In January 2009, Voltic Ghana Limited became a subsidiary of SABMiller PLC, a company with one of the world’s largest brewing interests or distribution agreements in over 60 countries across six continents.

The company and brand have been ushered into a new era, and as such deemed it fit to develop and launch a new brand identity that will resonate with its new status. The new brand identity and label are key elements of a new Voltic positioned as the brand that knows and understands the ever changing needs of its consumers.

The launch of the new brand identity/new label signifies the company’s growth and evolving business model, it also imply that the company remains steadfast to its consumers and partners. The new identity/new label of the brand Voltic symbolizes trust, confidence, innovation and leadership – qualities that Voltic has eared over time. More>>